Small Business Saturday® continues to be an annual holiday shopping tradition — just one part of the larger Shop Small Movement that supports small businesses every day and everywhere. Please support local, small businesses in downtown Venice on Saturday, November 28th this year. For a directory of shops, click HERE.
History of American Express Small Business Saturday
American Express cares deeply about thriving communities and believes small businesses are at the core of every successful neighborhood. That’s why — in the midst of the recession in 2010 — they created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.
The first Small Business Saturday was a success. One year later, as the Shop Small Movement gained momentum, local officials across the nation took notice and moved to promote the day. In 2011, the Senate unanimously passed a resolution in support of the day, and officials in all 50 states participated. It even gets a shout-out from the President of the United States.